Contracts: Ceragon wins India backhaul deal; NSN equips Movistar Chile; and more
Exalt Communications ... Read More »
Reality Check: Mobile marketing’s rules of engagement
Mobile marketing is a fantastic tool for value exchange and consumer engagement; however, if there’s one thing that brands and agencies should remember when developing and executing a mobile marketing campaign, it’s this: Protect the consumer, and you protect the opportunity. ... Read More »
Reality Check: Android Nation?
When we initiated Mobile Symmetry, one of the things we started to do was categorize the handset market. A year ago, Research In Motion Ltd.'s BlackBerry and Microsoft Corp.'s Windows Mobile dominated the marketplace (Verizon Wireless did not carry an alternative phone until the introduction of the Motorola Inc. Droid in Nov. 2009). ... Read More »
Report: Apps garner limelight, music garners bucks
Despite the hype surrounding applications, Apple Inc.’s iTunes music service continues to be the main draw for consumers sporting devices that can access the company’s vast selection of downloadable content. ... Read More »
Mobile content revenues poised to jump threefold by 2014
Mobile content revenues are expected to more than triple from 2009 to 2014, according to a new report from eMarketer called "Mobile Content: Games, Music and Video Take to the Cloud." Building upon a compound annual growth rate of nearly 20%, revenues from mobile content is expected to rise from almost $1.15 billion in 2009 to $3. ... Read More »
CEO Insight Series: Frank O'Mara of Alltel
Frank O'Mara is CEO of Allied Wireless Communications Corp., the nation's ninth-largest wireless operator. Atlantic Tele-Network Inc. paid $223 million for AWCC, closing on the deal in April. The operator may be a startup, but it has deep roots in Alltel Wireless Communications Ltd. ... Read More »